What Is the KonMari Method: A Marie Kondo Book Review
Marie Kondo’s The Life-Changing Magic of Tidying Up hit bestseller lists for a reason. It’s bold, practical, and a little revolutionary. Unlike old-school decluttering, she's not really fussed about strict checklists or “one in, one out” rules.
I won't give a book summary of the Life-Changing Magic of Tidying Up by Marie Kondo. Instead, I'll approach this by highlighting Marie Kondo's ideas and key principles.
To start with, it’s about reconciling with your stuff and intentionally choosing what deserves a place in your life. This method is well-known as the "KonMari Method."
First off, you don’t need to be a clutter-phobe to get value from Kondo’s book. Yes, it’s about cleaning. But more importantly, it's about mindset.
She proposes these core principles:
- Tidy by category, not by location: Start with clothes, then books, papers, miscellaneous, sentimental).
- Touch everything: Yes, it’s physical, but digital clutter can be “touched”, too.
- Keep only what “sparks joy”: This is the key concept of Kondo’s method. Essentially, if an item doesn’t bring you happiness or serve a purpose, you can say goodbye to it.
- Thank and release the rest: No shame, just gratitude for serving you.
- Do it in one fell swoop: Tidy once, not incrementally, to prove you can reset.
She throws down a challenge to the usual “tidy a little each day” approach. Instead, blitz your mess all in one go. Sometimes, this is the kind of direct, shake-things-up advice we need for our (digital) life.
Now the million-dollar question is: Is it magical? If by magic you mean feeling lighter, less distracted, and a bit more in control, then ABSOLUTELY.
The KonMari Cleanup Method Combined with Clean Email
Here’s the classic KonMari cleaning list and method, plus how it can apply to your digital clean-up using email organization tools like the Clean Email app.
📌 KonMari Method tip: Visualise your ideal lifestyle.
No, not just “empty inbox.” How do you want to feel when you open your emails?
💡 How Clean Email Can Help: Use the Clean Email app for immediate sorting and a clear visual layout. Your inbox is neatly organized with an intuitive, actionable design, available on Android, iOS, Mac, and the web.
You can start right away by setting up Auto Clean rules, sending emails to the Read Later folder, and applying filters that support your ideal inbox experience.
📌 KonMari Method tip: Tidy by category, not by sender or date.
You can start with work emails, promotions (yep, those hundreds of Black Friday sales promos you never bothered to open and delete), social notifications, bills, and subscriptions.
💡 How Clean Email Can Help: View your emails automatically sorted into categories like Productivity Tools, Newspapers and Magazines, Social Notifications, or Online Shopping, and take bulk actions on them using Smart Folders.
📌 KonMari Method tip: Hold each item and ask, “Does this spark joy?"
By hold, we mean look at the email and look into how it makes you feel. A surprise email from your daughter might spark joy, but that howler (yes, a Harry Potter reference) from your boss a couple of years back can definitely go.
💡 How Clean Email Can Help: If it doesn't, you can use Clean Email’s bulk Unsubscriber feature to review and unsubscribe from unwanted emails.
📌 KonMari Method tip: Thank what you don’t need and send it on its way.
💡 How Clean Email Can Help: Archive or delete emails in bulk with Clean Email’s easy-to-use tools. Use the bulk Cleaning Suggestions to quickly discard unnecessary emails first and decluttering the rest.
📌 KonMari Method tip: Store items so it’s easy to see and access what you keep.
💡 How Clean Email Can Help: KonMari organizing your emails start with the Smart Folders and filters features that sort out your messages into folders or labels for quick and easy access.
📌 KonMari Method tip: Do it all quickly and deliberately. Don’t faff about.
💡 How Clean Email Can Help: Clean Email’s automation features help you with the KonMari declutter of your inbox in an efficient and effective manner. Automated actions don't leave you doing double-takes on those emails you're unsure of—definitely helps let go of the clutter!
How to Be Your Own Marie Kondo in Email Organization: Applying KonMari Method Steps
Here's where the rubber hits the road. Below is a KonMari method checklist and step-by-step guide on how we can apply the principles above, and help you let go of your emails a little easier.
Step 1. Set your intention (visualise your perfect Inbox)
Take a moment to ask yourself what you want out of your inbox. Less stress? Faster replies? A sense of calm? Being clear on what you want helps you decide what matters. Maybe your dream is a “zero unread” inbox. Maybe it’s just a daily scroll with no marketing noise. Either way, it’s about digital minimalism and a radical decluttering of your digital life.
💡 Pro tip: If you want to declutter your Gmail inbox, for instance, you can start by writing your goal on a Post-it and slapping it on your monitor (just like Marie tells you to visualize your ideal room).
Step 2. Group emails by category (tidy by category, not sender)
Don’t start with your oldest emails or the biggest sender. Sort your inbox and group all messages into categories such as:
- Work
- Promotions
- Social
- Bills & Finance
- Personal
- Old Newsletters
- Random/Rarely Opened
Clean Email does this for you by automatically sorting emails into easy-to-review Smart Folders, so you’re not digging through years of chaos (and thousands of messages). You can also act on emails in bulk to save time.
Step 3. The Happiness Check: “Does This Spark Joy?”
Now comes the fun. For each category, go through and decide what actually matters. Here’s the test:
- Salary updates from your boss? Probably sparks joy (or at least is essential).
- Marketing emails from “Eco Mattress Deals” you signed up for in 2016? Be honest.
- Newsletters you actually read vs. promotional nonsense.
- That one email from your best friend with the dog meme? Of course, you keep that.
💡 You don’t have to open every promotional email. Use subject lines and senders as cues, then you can dump the rest to the bin.
Clean Email’s Cleaning Suggestions let you select whole batches (like “all unread newsletters from before last month”) and take bulk action — either by applying the suggested options or choosing your own.
Step 4. Thank and Release (Delete or Archive Strategically)
Marie says thank your old jumpers before binning them. With email? Just hit Delete (or Archive), guilt-free. Unsubscribe ruthlessly—at least that's my personal interpretation of Marie Kondo's message.
- Use Clean Email’s one-tap Unsubscriber tool to cut the flow at the source.
- Archive batch emails you might need someday, but never want to see in your primary inbox.
This is where most people get stuck. Afraid you’ll lose something you need? Send it to a “Maybe Later/Reference” folder (not your main inbox). If you never look for it, you haven’t lost a thing.
And the next time you KonMari your inbox, you can have a look at this folder and maybe by then it's so much easier to hit "Delete."
Step 5. Store and Organize with Intention
Don’t stop with the cull. Create a few tidy folders that match your categories. Set up rules so future emails land where they belong:
- Work
- Receipts & Bills
- Personal
- Travel
- Reference/Archive
Clean Email lets you automate this from now on. No more endless scrolling to find an old invoice or that key client doc. Plus, you can use the Smart Folders to organize your emails in neat, scrollable groups.
Step 6. Maintain Joy, Not Just Order
Marie doesn’t want you to declutter only to re-clutter. Set a specific day each month to blitz new clutter.
Clean Email’s Auto Clean rules can help manage the mess before it builds up again. Treat this like you do with the pile of stuff on your actual desk (the whole “KonMari office” thing): as soon as clutter returns, nip it in the bud before it spreads.
Inbox Joy Achieved: Here’s What Actually Happens
The best thing about applying KonMari to your inbox isn’t just a tidy space. What the KonMari method leaves you with is that you get to:
- Respond to important messages faster (no more “sorry for late reply”).
- Lose less time to distractions.
- Stop missing bills, key deadlines, or can’t-miss deals.
- Actually enjoy opening your email again.
And because Clean Email automates the slog, you’ll keep it tidy well past your initial cleaning spree.
Take Control (and Spark Some Joy) in Your Inbox
You don’t have to be a neat freak to want peace in your digital life. The KonMari method is radical because it’s about asking, “What do I want to keep?” instead of feeling bad about what you have to lose.
If your inbox has become a running joke or you feel a spike of dread each time you hit “refresh,” it’s probably time for a digital spring clean, Marie Kondo style. Set your intention, use Clean Email to do the heavy lifting, and rediscover the magic of a space that actually works for you.
Still on the fence? Give your inbox a KonMari once-over and see what happens when every new email has to “earn its spot.” You might just spark a little more joy in your day.
