8 Best Mass Email Services
Mass email services are useful software tools that are commonly used by digital marketing experts who are in charge of email marketing campaigns. As you may already know, email marketing is one of the most cost-effective marketing strategies for businesses large and small, but it also has many pitfalls that must be avoided.
Arguably the biggest pitfall marketers sometimes run into is that their emails end up in the spam folder. The good news is that you can easily prevent this from happening by using a reliable mass email service with attractive templates that will make your emails irresistible so that recipients won’t feel the urge to click the spam button.
Pricing: The Free plan is limited to 2,000 contacts and offers limited functionality. The Essentials plan starts at $9.99 a month for 50,000 contacts and several extra features. The Standard plan starts at $14.99 a month for 100,000 contacts, and it includes all main features. Finally, the Premium plan starts at $299.00 for 200,000+ contacts and all features MailChimp has to offer.
Founded in 2001, MailChimp has quickly emerged as a popular bulk email service, and it now has 800 employees and an annual revenue of $700. One reason why MailChimp is now so popular is that it offers an excellent free mass email service, allowing you to send mass emails to up to 2,000 contacts without paying a single dollar. If you ever need to send email to more people than that, you can simply upgrade to one of MailChimp’s paid subscription plans, which start at just $9.99 a month.
Unlike many other mass email services, MailChimp is actually an all-in-one marketing platform that brings audience data, marketing channels, and insights together, allowing you to reach your goals faster by promoting your ideas across email, social, landing pages, postcards, and other channels.
MailChimp is loaded with professional designed email templates that make it a breeze to plan and execute successful email marketing campaigns that convert readers into subscribers and customers. All essential email marketing features, such as A/B testing, time-zone based sending, contact segmenting, autoresponders, service and app integrations, are present as well, and MailChimp is constantly evolving and making their mass email service better and better.
- Great free mass email service
- Beautiful templates
- Integrations with other services
- Premium subscription plans are expensive
Pricing: Free plan is available. Business plans start from $12.5 per month.
Stripo is all-in-one email design platform with over 500 000 users worldwide. It offers hundreds of email templates carefully crafted by the in-house professionals and guest designers. Stripo shows multiple ways to diversify promo newsletters — from design ideas to gamification and quiz elements embedded in emails.
This platform allows marketers and designers to build emails way faster. It provides all necessary tools for creating emails of any complexity, including interactive, real-time, and AMP content. Once your email is ready, you may test how it will render in major email clients, share, comment, and approve with colleagues and clients prior to sending emails to your email automation systems.
Stripo is integrated with over 60 email clients and ESPs/CRMs. You push messages to your marketing automation system with just 1 click. As long as Stripo gives you emails with pure HTML code, you can send them from your ESP to your customers right away with no further actions required.
- No-code email development. You build emails of any type, including emails with real-time, dynamic, AMP, and interactive content with no coding skills, fast.
- Integration with over 70 ESPs, no further setup of emails is required.
- Over 800 email templates in Stripo's collection.
- No collaboration tools, you can't work on an email with your colleagues at the same time.
- No form builder. You can't build a subscription form in Stripo.
- No integration with an email validator.
Pricing: The basic Email plan starts at $20 a month, and it lets you send unlimited emails and enjoy essential features. To unlock all features Constant Contact has to offer, you need to purchase the Email Plus plan for $45 a month.
It’s easy to see Constant Contact as a bulk email service that lives in the shadow of MailChimp, but this excellent solution offers many great features at an affordable price, making it stand out in its own way and appeal primarily to small businesses that want to get their name out there without breaching their budget in the process.
The first time you use Constant Contact, you need to choose your industry and your previous experience with email marketing. Based on your answers, Constant Contact will then create a tailored experience for you and prominently place the parts of this mass email software that you can benefit from the most.
While most bulk mailing services offer only 14- or 30-day free trials, Constant Contact gives its customers full 90 days, which shows us that it believes in the quality of the service it provides and has nothing to be afraid of. Clearly, this strategy has been working great for Constant Contact because its users can’t get enough of it.
- Great features
- Relatively affordable
- High deliverability rates
- Limited automation features
Pricing: AWeber pricing is based on the number of subscribers you have, and it starts at $19 a month with the monthly billing cycle. Users with more than 25,000 subscribers are asked to contact AWeber and request a price quote.
With over 1,000,000 entrepreneurs and small businesses as its customers, AWeber is a leading bulk email software that anyone can try for free for 30 days. Even if you use the AWeber free bulk email service, you can automatically create emails from your newest blog posts and send them to hundreds of recipients at once, choose from over 700 mobile-responsive email templates, create and send professional email newsletters with ease, apply tags to trigger automated email campaigns based on clicks and opens, test subject lines, send times, email content, and much more.
To get started with AWeber, all you need to do is head over to its website and sign up for a free 30-day trial. You can then use AWeber in your browser or download its suite of mobile apps to check how your emails are performing and new subscriber information even when you’re on-the-go. Should you have any questions, you can always contact AWeber’s 5-star customer support service and have them answered 7 days a week via phone, live chat, and email.
- Free trial
- Friendly customer support
- Sales tracking
- Doesn’t feel as modern as MailChimp and Constant Contact
Pricing: If you send up to 300 emails a day, you can use SendinBlue for free regardless of how many contacts you have. Once you exceed the limit, you need to purchase one of the three available paid plans (Lite, Essential, or Premium), which start at $25 a month. Marketers who need dedicated infrastructure can ask for a custom enterprise plan.
SendinBlue is a powerful bulk email service with tools for building captivating landing pages, email and SMS marketing campaigns, ads, and more. Because it’s a relatively young service, it doesn’t support as many third-party integrations as some of its competitors, but it makes up for it with its user-friendly email automation tools.
One reason why SendinBlue is experiencing a massive influx of new users is its free plan, which allows you to send up to 300 emails a day while giving you access to advanced features that are not present in many free mass email services.
If you don’t already use a customer relationship management solution, SendinBlue has you covered with its integrated CRM feature that makes it simpler than ever to manage all of your customer relationships in one place. Because of its tight integration with the rest of the bulk email service, you can set it up in a matter of minutes to never again miss a great opportunity.
- Affordable plans
- Capable landing page editor
- Excellent deliverability score
- Basic CRM functionality
- Doesn’t support as many third-party integrations as some of its competitors
Pricing: ConvertKit offers a free plan that lets you manage up to 1,000 subscribers and enjoy most features. Need more? Then you can upgrade to the Complete plan, whose price is calculated based on how many subscribers you manage, starting at $29 a month for up to 1,000 subscribers.
ConvertKit is a popular bulk email software solution among professional bloggers and other content creators because it allows them to easily offer content upgrades and other incentives through email signup forms. New bloggers can start with the free plan, which allows them to manage up to 1,000 subscribers.
Regardless of if you already have a sizeable audience or are just building your contact list, ConvertKit can help you grow your business with easy-to-embed forms, landing pages, capable email designer, and, above all else, extensive automations, which make it easy to send the right message at the right time to the right person.
Because figuring out how to send mass emails effectively is just one part of success, ConvertKit makes it easy for you to understand your subscribers by tracking conversion rates and displaying them right on your homepage. You can then use this information to segment your subscribers using tags in order to further improve the effectiveness of your campaigns.
- Versatile tagging system
- Exceptionally responsive customer support
- Many integrations
- Limited templates
- Expensive for new bloggers
Pricing: The price of Drip is calculated based on the number of contacts in your account. Users with up to 27,500 contacts can send an unlimited number of emails, and all users can test-drive Drip for free for 14 days.
Drip is aimed at online stores that have learned how to send bulk email without spamming and would now like to build personalized marketing experiences to drive meaningful engagement. It integrates with all major e-commerce platforms, including Shopify, Magento, WooCommerce, and others.
The power of this bulk email software comes from its ability to incorporate customer data and use it to uncover the story behind every customer. Once you understand your customers, you can easily target them with personalized email campaigns thanks to Drip’s incredible visual automations builder. For example, you can craft unique messages for returning and new visitors, visitors who have clicked a certain link, or visitors who have items in their shopping cart but have yet to finalize their order.
If you’re unfamiliar with drip-based marketing, you can quickly bring yourself up to speed in the learning section, which includes a detailed user manual, helpful guides and courses, webinars, and various other useful resources intended to teach you how to get the most out of this mass email software.
- Incredible visual automations builder
- Advanced reporting capabilities
- Great learning section with many useful resources
- Its form builder could use some polish
- Lacks email templates
Pricing: Omnisend offers one free plan with limited functionality, two premium plans (the Standard plan costs $16 a month, while the Pro plan costs $99 a month), and an enterprise plan with custom pricing.
What separates Omnisend from many other bulk mailing services is its ability to combine email with SMS and more channels into the same automation workflow. New users can use this bulk email service free of charge, but it's necessary to purchase one of the two available premium plans to unlock all features—and there's plenty of features to unlock for each step of the customer journey.
To start with, Omnisend helps you collect information about your visitors with customizable forms, which can include various incentives and offers. With your first email addresses collected, you can start sending automated emails and SMS messages to introduce your subscribers to your products and services. Since not all subscribers respond identically, Omnisend makes it easy to segment your audience so that you can send the right messages to the right customers.
- All-in-one mass email service
- Powerful automation
- Great template options
- A little costly for the features it offers
- Could be more intuitive
Bonus: Clean Email
Clean Email isn’t like the other services featured in this article because it’s actually a bulk email organizer—not sender. The importance of bulk email organizers like Clean Email is obvious to anyone who has sent learned how to send mass emails and have been doing so for some time.
By keeping your inbox clean and organized, you can be more productive and focus on things that actually matter instead of wasting time with those that don’t. To start with, Clean Email can organize all your emails into easy-to-review bundles that you can manage with a single click. While you’re at it, you can also instruct Clean Email to learn from you and apply certain actions automatically in the future.
Getting rid of unwanted subscriptions is similarly easy thanks to the Unsubscriber feature, which finds all active subscriptions and makes sure they will never again show up in your inbox. Clean Email respects the privacy of its users and never accesses any sensitive information, so even organizations that send many confidential emails every day can trust it.
Sending emails to hundreds and thousands of recipients at once has never been easier thanks to the large number of mass email services that are available on the market today. Likewise, it has also never been easier to manage sent emails because there are bulk email organizers like Clean Email that can easily deal even with the worst cases of inbox clutter out there.