Definition
💡 A verification email is a message sent to an email address to verify that the address is valid and belongs to an actual person. Along with determining the validity of the address, the verification message is commonly interactive in some way to confirm that it belongs to a real person.
For example, if you sign up for an account, you may receive a verification email to the address you use for the signup process. That message may provide a code to enter on the website or a clickable button to confirm that you’ve received the message.
Why is email verification important?
Companies use a verification process for various purposes. By confirming that the email address is valid and belongs to a real person, companies can increase engagement, better manage marketing costs, reduce spam, ensure data security, and protect their brand reputation.
How does email verification work?
While companies may have different verification methods, the following is a basic process:
- Checking the syntax for misspellings or missing characters in the address.
- Confirming that the domain of the address exists and is working.
- Pinging the email address with a message.
- Receiving a response from the email server such as deliverable or not deliverable.
Not typically done manually, the process can be performed by a service such as NeverBounce or Emailable.
How to send a verification code to email
You may sign up for a new service or need to verify your identity with a current service for added security. It’s common nowadays to request that a verification code be sent to you via email.
Once you receive the code, you enter it on the sender’s website or in their app to confirm that you are the correct user.
Many companies offer this feature as a simple way to verify that you are who you say you are and not an imposter trying to gain access using your email address.
Why am I not receiving verification codes on my email?
If you are expecting a verification message but have not received it, there can be several possible reasons:
- You mistyped the email address.
- The verification message was identified as spam or junk.
- You have a filter or inbox rule which took action on the message.
- You previously blocked the sender.
- You have a poor internet connection.
- There is an issue on the sender’s side.
