The Gmail Unsubscribe Button and How It Works

To stop receiving all those unwanted subscriptions that flood your inbox every day, discover how to easily opt out of marketing emails using the built-in Gmail unsubscribe button. For a more efficient solution, learn how Clean Email's Unsubscriber feature can save you time and effort.

What is an Unsubscribe Button?

With the Gmail Unsubscribe button, you can quickly and easily stop receiving newsletters, shopping promotions, marketing emails, and similar messages.

You can find it at the top of an email in your inbox.

What is an Unsubscribe Button?What is an Unsubscribe Button?

When you click the button, you see a pop-up message and can then unsubscribe from emails on Gmail one of two ways:

  • Click Unsubscribe to have Gmail automatically send a form to the sender requesting removal of your email address from their mailing list.
  • Click Go to Website to visit the company’s website and complete the unsubscribe process.

If you don’t see the one-click Unsubscribe in Gmail where you expect, it may take receiving a few emails from the sender for Gmail to recognize and display the button. Plus, it can depend on the unsubscribing methods provided by the sender whether Gmail shows the button or not.

With all of this in mind, let’s look at how to use the Gmail Unsubscribe button as well as other convenient ways to opt out in Gmail.

Best 3 Ways to Unsubscribe in Gmail

Along with the Gmail unsubscribe tool, you can check out the Unsubscriber feature in Clean Email. Not only does the tool remove you from mailing lists but provides you with additional options beyond Gmail’s offering.

1. Gmail Unsubscribe Button

To use the Gmail one-click Unsubscribe, select a message you believe to be a newsletter or marketing promotion. You should then see the Unsubscribe button right at the top of the message.

Gmail Unsubscribe ButtonGmail Unsubscribe Button

Click it to see the pop-up message mentioned earlier. Then, choose Unsubscribe to prompt Gmail to send the removal request or Go to Website to opt out on the company’s website.

Unsubscribe in GmailUnsubscribe in Gmail

You’ll then see a banner at the top of the email with an option to also send the message to your spam folder. If you do mark emails as spam too, this keeps them out of your mailbox while waiting for the unsubscribe process to take effect (which can take a few days).

Mark emails as spamMark emails as spam
While this method is fairly simple, it can be quite time-consuming since you have to manually opt out of each newsletter. I personally recommend the next method for mass unsubscribing to save time.

2. Clean Email Unsubscriber

When you use your Gmail account with Clean Email, the Unsubscriber tool automatically sends unsubscribe requests, completes necessary forms, and moves unwanted messages straight to the Trash while the unsubscribing process is underway.

  1. Head to the Unsubscriber tab in the left panel of the main dashboard and you’ll see the number of subscriptions you have yet to review.
  2. You can then sort the emails on the right side using the drop-down menu at the top. Sort alphabetically, with the newest on top, or by the number of messages.
  3. All subscriptions are listed in alphabetical orderAll subscriptions are listed in alphabetical order
  4. Then, choose Unsubscribe or Keep Receiving with a single button click.
Unsubscribe from emails with Clean EmailUnsubscribe from emails with Clean Email

When you pick Unsubscribe, this instructs Clean Email to send a request to the sender. You can then see how many subscriptions you have unsubscribed from using the Unsubscribed tab at the top.

How many subscriptions you have unsubscribed fromHow many subscriptions you have unsubscribed from

You can also choose to resubscribe to an email if you wish by clicking the Unblock button.

Resubscribe to emails in Clean EmailResubscribe to emails in Clean Email

With Unsubscriber, those messages you opt out of go directly to the Trash. So, if the sender ignores a request to remove your email address from their list, you won’t see the email still appearing in your inbox like in Gmail. And there’s no need to mark them as spam or create a filter.

What’s more important, with Clean Email, you can unsubscribe from emails in bulk. This allows you to save time from manually clicking the Unsubscribe button for each email. Simply choose several or select them all and click Unsubscribe just once.

Mass unsubscribe from Gmail messages in Clean EmailMass unsubscribe from Gmail messages in Clean Email

3. Gmail Unsubscribe Link in the Email

One more option for unsubscribing from emails directly in Gmail is using the link within the email content. You can usually find a link labeled Unsubscribe toward the end of the message.

Gmail Unsubscribe Link in the EmailGmail Unsubscribe Link in the Email

When you click this link within the email body, you’ll be guided to the company’s website to opt out there.

⚠️ Warning: If the email looks suspicious or you’re unfamiliar with the sender, it’s safer to use either the Gmail Unsubscribe button or Unsubscriber in Clean Email rather than the unsubscribe link in the message.

Does Gmail Really Unsubscribe You?

When you use the Unsubscribe button in Gmail, you should be removed from the sender’s mailing list. And as mentioned earlier, the unsubscribing process can take a few days.

However, if the link provided by the sender has unusual wording or formatting, Gmail may not recognize it correctly. In this case, you may not see the Unsubscribe option at all.

Moreover, Gmail relies on the sender to honor the request, and some less reputable senders may ignore it or take time to process it. So while Gmail initiates the process, it doesn't have full control over whether the sender actually removes you from their list.

If you continue to receive emails from a company after using the Unsubscribe link in Gmail, you can report them as spam. Better yet, opt for Clean Email’s Unsubscriber tool and the additional features it provides to keep those messages out of your mailbox.

Escape the Inbox Overload: How Clean Email Can Help

After reading about the Clean Email Unsubscriber tool above, it’s time to look at the additional features the app provides that Gmail doesn’t offer.

Screener: Emails you receive from new senders are filtered into a separate spot for you to review. This keeps them away from your inbox until you decide to Allow or Unsubscribe.

Filter emails from new senders with Screener feature in Clean EmailFilter emails from new senders with Screener feature in Clean Email

Smart Folders: You’ll see certain messages you receive automatically placed into folders such as Seasonal Sales, Online Shopping, and Newspapers and Magazines. This helps filter and separate those subscriptions right off the bat.

Automatically filter and categorize messages into folders using Clean EmailAutomatically filter and categorize messages into folders using Clean Email

Keep Newest: You can hold onto the most recent newsletter or promotional email while removing the older ones. This keeps your subscriptions neat and tidy.

Keep Newest feature in Clean Email Mobile appKeep Newest feature in Clean Email Mobile app

Auto Clean: You can set a rule to automatically move emails to a Read Later folder. This is convenient for catching up on those messages later because they’re all in one handy spot.

Automatically move emails to a Read Later folder in Clean EmailAutomatically move emails to a Read Later folder in Clean Email

In addition to these features, Clean Email gives you a safe mailbox with an emphasis on privacy and security as well as inbox management on the go with mobile apps for Android and iOS.

Conclusion

So, what’s the best unsubscribe tool for Gmail? Gmail does fine with its Unsubscribe button. After all, it’s easy to find and simple to use.

But if you want a tool that’s more flexible, has extra features, and offers additional control over your email subscriptions, then Unsubscriber in Clean Email is an excellent option.


FAQs

Is it better to block a sender or unsubscribe?

Depending on the type of email you receive, each serves a different purpose. If you get an email you believe to be malicious, a scam, or a phishing attempt, you should block the sender and/or mark the email as spam. If you receive an email from an online shop where you regularly make purchases, unsubscribing makes more sense.

Is it safe to hit the unsubscribe button on emails?

The Gmail Unsubscribe feature, along with similar options offered by other email applications, are safe to use. Where you should take caution is when clicking an Unsubscribe link within the email content. This can lead to a potentially dangerous website or confirm to the sender that you have a valid email address.

Is there a way to bulk unsubscribe from emails?

While Gmail doesn’t offer a bulk unsubscribe option, Clean Email does with its Unsubscriber tool. Head to the Unsubscriber tab, choose Select to mark the emails or pick Select All. You’ll then see the Unsubscribe option at the bottom so that you can opt out of all subscriptions in one fell swoop.

How does Gmail unsubscribe work?

Gmail's unsubscribe feature either sends an automatic unsubscribe request to the sender or redirects you to the sender's unsubscribe page. It depends on the email's "List-Unsubscribe" header, and the sender must process the request for it to take effect.

How do I add an unsubscribe button to Gmail?

You can't directly add an unsubscribe button to Gmail. However, Gmail automatically shows an "Unsubscribe" option next to the sender's email address if the sender includes a valid "List-Unsubscribe" header in their emails.

What is the List-Unsubscribe-Post header?

The "List-Unsubscribe-Post" header is an email standard that allows email service providers to send requests via HTTP POST to the sender’s server. It provides a more reliable way for users to opt out of mailing lists directly from their email client.

What is the List-Unsubscribe header?

The "List-Unsubscribe" header is an email standard that provides a URL or mailto link, allowing users to easily opt out of mailing lists with a single click or email. While "List-Unsubscribe-Post" automates the process via a server request, "List-Unsubscribe" offers a manual method, either by clicking a link or sending an email.

Try Clean Email for Free
*****4.4based on 1011 user reviews
Get Started
InboxClean Your Mailbox

Tools like Quick Clean and Smart Views to help you quickly clean out an overloaded inbox

Mute unwanted emailsUnsubscribe

Keep unwanted emails out of your Inbox by unsubscribing - even from email lists that don’t have an unsubscribe link

Clean your emailsKeep it Clean

Automate repetitive with Auto Clean rules to archive emails as they become old or sort them into folders

Background
Use filters to find emails you want to clean.Arrow
Screener FeatureArrow
UnsubscribeArrow
Auto CleanArrow
Sender SettingsArrow